![]() ![]() Messages and video calls are handled by a cloud-based service.Īllo is a smart messaging app that was many users’ first experience with the Google Assistant. While tied to a phone number, these apps only use your digits as an identifier to reach users. However, three years later, this one app strategy broke down when Google introduced Allo and Duo at I/O 2016. Instead of disparate services, the company would just rally around one and build new features there. With Hangouts, Google could point users to one app - especially on phones - for SMS/MMS and instant messaging, as well as video calling. This is just the latest in Google’s tangled and sometimes incoherent strategy for simply saying “Hello.”Īt I/O 2013, Google introduced Hangouts to serve as the company’s future messaging solution that predominantly replaced the beloved Google Talk - or “Gchat.” Confusingly, it was named after the video calling portion of Google+, but nevertheless it was an okay brand that communicated the primary purpose of the app. However, complicating this dual-service future now is the newly-revealed fact that the enterprise-focused Hangouts Chat and Meet will also be available to consumers, and that Google Voice is still an active service. While older services will be “sunset,” the company’s vision for consumers hasn’t changed much since earlier this year, revolving around RCS “Chat” and Google Duo video calling. ![]() Over the past week, the narrative around Google’s messaging and communication services has been defined by a spate of planned deprecations - both of which 9to5Google first reported about. ![]()
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